A Fat Cat Corporate Agency Disruptor
In a time when most agencies are growth-driven corporations and have lost that all important connection to the reality of their client's customers' lives, The Future Strategy Club has set up in a carpark in Peckham in order to get back to where agencies should be - at ground level, scanning for the changes at the edges that will become mainstream, in order to advise our clients on the disruption to come (and help them successfully survive it).
It is an irony of the times that where once corporations hired fluid specialist agencies to give them the view from the edges, and help them deal with whatever was coming down line - they now hire corporate agencies to tell them how to act less corporate-like in order to prepare for the coming disruption.
The Future Strategy Club wants to take the agency back to basics in order to save it - by turning it into a members club. We want to turn the usual for-profit agency bullshit, into some good shit, and in doing so put the purpose back into the tired old agency model, and maybe even do a little good in the process.