Codifying the rules of behaviour for digital brands through interactive guidelines

Codifying the rules of behaviour for digital brands through interactive guidelines

5,000.00

Brand is no longer static. An organisation’s most critical brand touch-points are non-human and interactive. The consistency of the brand across all non-human interaction points is key to delivering a coherent omnichannel brand experience. The Interactive Brand Toolkit creates the rules of behaviour for the brand and codifies it into interactive guidelines.

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