Live dynamic personas that are constantly updated and used to test new product and service innovations in a live environment.

Live dynamic personas that are constantly updated and used to test new product and service innovations in a live environment.

20,000.00

Personas and their variations have been a central pillar of user-centred design for a long time. However, in current constantly disrupted marked places, where customer behaviours are changing at speed, two dimensional static personas do not work. Live Customer Profiling creates live dynamic personas that are constantly updated and can be used to test new product and service innovations in a live environment.

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