Issue 0

 
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ISSUE 0 EXPLORES WHY THE MOST TALENT CREATIVE PEOPLE IN THE WORLD ARE MAKING CARD ADS AS THE EARTH BURNS. PLUS A LOAD OF OTHER STUFF WE THINK WILL MAKE YOU LAUGH.

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Letter from the editor.

Issue 0 is about the future, and what we want to do about it. The lead article berates us all for turning off and tuning out of what is going on around us, because most of us deserve a good telling off for letting the world go to shit. But this is no sermon. We are a cynical but hopeful bunch who believe we ourselves could do more good if we just tried a little harder to change our behaviours and habits, and managed to organise ourselves a little better. We believe that we can use our awesome collective talent to help save the planet and make environmental activism cool again. And if not? Well - there will always be the Blue Plastic Planet VR experience to escape to and pretend nothing is happening and everything is tickety boo.

 
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SOrry guys, I can’t help you

by DAVE TROTT

Dan Simmons pleads for more time for the new icons of the future to find themselves - as did Marylyn Manson. Without it we will end up with a load of data-led anyprice superstars who burn bright but ultimately disappear for ever back into the gloom from which they emerged.

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TRAnsformational thinking by Lauren Crichton

Roland Harwood discusses the amazing possibilities of an internet-enabled age of almost limitless connectivity - and our blindness to it and the opportunities for a shared future that will come from it.

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the changing landscape of the agency workd by rebecca crook

Digital we are told, is going to change the very essence of our social infrastructure and our daily lives. The revolution has just begun and we are soon to enter a world where nothing will have any value unless it is augmented with an internet overlay of data, next best actions, and live dynamic feedback.

JAZZ HANDS BINGO

 
 

END of the world new product team

how do we monetise this NUclear winter?

agency robot

what does success look like?

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HOW TECHNOLOGY MADE EVERYTHING FASTER, RUINED EVERYTHING... by COSMO SUOVE-SMITH

Paul Skinner, author of ‘Collaborative Advantage - How Collaboration Beats Competition as a Strategy For Success’, challenges the widely accepted ‘competitive advantage’ mantra in business, and asks whether it is not in fact collaboration that leads most great organisations to success.

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interview with ELon musk

Chris McCarthy from Google Zoo explains how structured collaboration breaks down silos, integrates purpose into teams, and delivers outstanding innovative results.

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HUMAN-CENTRED DESIGN FOR MARS COLONISATION by Dr. Olesya Myakonkaya

The Digital Gimp rants about agencies that take no risks and put standing up for what they believe in and the communities they represent. He also finds some interesting uses for ECDs and Strategy Directors in the coming breakdown of society.

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Interview with JAMIL QURESHI free thinking, getting corporations to do culture properly, and how he got into sports psychology via an open mic magic night in a pub in Newark.

Gareth Tennant is a former head of Intelligence for the Royal Marines, who over an extensive career has specialised in intelligence surveillance and reconnaissance operations. Having learnt and honed his trade in some of the world’s toughest and most complex environments in the world, he now supports business leaders, governments and security services in the art of decision making in complex environments.

 
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The digital gimp’s hot trends.

We are a large multinational with over 50,000 employees and offices in 45 countries. We are number 1 in most of our markets, and our profits are healthy. From outside, we look like your archetypal successful corporation with a strong brand, a product customers’ love, and extremely happy shareholders. But inside, we are dying.

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Interview with james turner where he discusses Glimpse and why giving young people purpose through doing good might be the answer to the current crisis in confidence in Agencies.

internet ads for women

capture your hopes and dreams

 
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Future thinkers, where the f#@k are you by Justin Small

Caught in two mind about whether you should go purchase an extra think Oreo milkshake with cream on top to throw at a Fascist? Use the FSC’s handy cut out and keep Fascists Milkshake Throwing Decision Tree.

 

the digital gimp stars in

TRENDS EMERGENCY

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Dear Diary by secret ECD

This diary chronicles the emotional dialogue of a giant of industry, known only to us as the ECD. This issue, our beloved ECD has had enough of meetings and the day to day of work, and is eyeing up a trip to a Buddhist retreat where he is sure a new award winning idea will manifest itself.

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THE FUTURE OF TECHNOLOGY by PAUL ARMSTRONG

Laura Knight reminds us that the purpose of infographics is to enlighten people - not entertain them, not to sell products, but to inform them.

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INTERVIEW WITH HEctor Arthur Group Digital Director of Which?, discusses his career and how he helped The Times conquer digital.

Les, 52, manager at BetGreg in Bow, East London, tells us about Big Barry’s toilet habits, how technology kills the good old days, and the unseen consequences of the smoking ban.

 
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the futrue of strategy by Justin Small

Paul Armstrong, Forbes Tech writer and author, says collaboration is easy and not at all like swapping a spouse, and cries out for a more collaborative approach to business to stave off becoming irrelevant old f#@ks.

TTTDW…..

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How not to do a jive bunny by Ben SMITH

Alex Horton, former Art Director at RockStar Games and now one of the UK’s most accomplish Experiential Directors, tells the story of how he got into the games industry and ended up working on Grand Theft Auto III, helping it become one of the biggest games in history.

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SOcial Entrepreneurs by Ben Metz

Cosmo Soave-Smith flies over to LA to experience the legal weed buying experience so you don’t have to, and is blown away by the selection of weed products on sale.

CEO IN THE BUBBLE

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INterview with Maz, THE CEO OF PERFECT CHICKEN Maz, on chicken shop tech trends and the impact of vegetarianism on fried chicken.

Rioch Edwards-Brown is the founder of So you Wanna Be in TV? and one of the most influential women in tech today. She is an expert in diversity and training for brands and corporates to engage and recruit game-changing talent through channels untapped by any other recruitment model.

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Download a pdf version or get the print version here

Next issue out soon. Read other issues of the FSC Mag here