welcome to THE LATEST.

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DRIVING TOWARDS A ZERO WASTE PECKHAM LEVELS.

The Future Strategy Club is partnering with Peckham Levels to help them innovate around waste reduction across the whole site. The ambition is big, but Peckham Levels is a unique collaborative community space that always wants to be leading the way - and achieving zero waste is something that fits their philosophy perfectly, and is the right thing to do.

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Your Customer is dead.

Issue 1 of the FSC Mag is out end of September. Much like ‘Future Thinkers, Where the F#@k Are You’ (Issue 0), the central theme is about sustainability, but focuses on the behaviour change we need to make to save ourselves, and how innovation from the people in the Creative Industries will help us do that. Plus a lot of funny shit and great articles we think you’ll love, including Calm C*nt Colouring (pictured).

New office in a carpark in peckham.

If the main job of an agency is to be closer to the ground than their clients, we are streets ahead. We have opened our new office in Peckham Levels, a regenerated carpark in the heart of Peckham full of entrepreneurs, makers, artists and designers. We are taking the agency back to basics by opening up the agency space as a creative hub, for everyone to use. As it use to be, and as it will be again.

 
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A new strategy for a continuously disrupted world.

How Organisations need to embrace agile emergent loop strategies to succeed in a disrupted industry.

‘All that is solid melts into air.’

Karl Marx nailed the 2010s with the above statement. Certainly everything we thought of as solid is melting away. Geopolitical, economic and environmental change is firmly on the agenda and there seems to be a way to go before anything settles down. Similarly, the digital rampage continues with once stable industries being disrupted from all angles, as well as our daily lives being continually questioned, rethought and relaunched.

How should organisations plan ahead in a continuously disrupted world? How can they be certain the decisions they are making now will be right in the next few months, let alone the next few years? Is there any point in trying to develop a strategy in a time of such great macro flux?

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Peak Digital & The Death of the Death of the Physical.

The battle against digital to save our physical lives is just commencing.

“Lovers of print are simply confusing the plate for the food.”

Douglas Adams makes a funny point, but is he forgetting that the experience of eating food is as important to us as the actual eating of food? Will Digital eventually deny us the plates to eat our food on? Will plates be digitised too, like everything else that is solid in our lives?

Simply put — is digital going to destroy the sensuousness of our physical world by replacing many of our loved physical objects with ageless digital substitutes?

 

THE FUTURE OF STRATEGY & THE END OF THE WORLD

Founder of The Future Strategy Club and editor of the FSC Mag, Justin Small, talks about the history of strategy and his awakening to the possibility of the end of world (and what he is trying to do about it). Some very necessary swearing is included in this presentation (and a less than necessary rubbish early morning joke).

 
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Ray RAy loves You.

But not just you, he loves anyone who will give him a tummy rub. The Future Strategy of Dogs, he is the dog to turn cat lovers to the other side, and make grown adults cross a busy street and nearly get run over shouting ‘Oh my god - he is so fluffy!.’ Of course, he has his own instagram obviously.

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AR/VR is the next brand frontier.

We have been busy creating a strategic framework for brands to understand who they need to be, plan what they need to do, and execute experiences that drive commercial metrics within this new story world. In our opinion it is the new advertising.

 
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the future of strategy.

Organisations need strategy now more than ever, and a new breed of strategy is emerging, one that eschews the Jazz Hands Bullshit for executable vision.

As the former boxing champ Mike Tyson said,

Everyone has a plan until they get punched in the mouth.

Similarly, most organisations have a ‘strategy’ until they get disrupted. Organisations today need strategy more than ever. Not the over-analysed strategy of the 20th century, nor the current fluffy strategy of the guru and serial-conference jazz hand strategists who claim vision without the experience of delivery. Organisations today need strategy that can be implemented.

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The future is the seamless integration of digital with Physical.

Integration will do away with the silo separating our digital and physical lives.

Digitisation continues to transform our world, circumventing or dissolving the conceptual barriers between physical and digital spaces. This has huge implications for retail spaces, from store to supermarket, and from the high street to out of town. Whether products or services (or all the kinda-in-between stuff), the trend is moving from physical ‘thing’ to digital service.

Despite investment in online services, improving convenience and speed of service for customers, an increasing number of retailers are seeing falling profits. Mothercare and H&M are just two of many reporting a significant slow down in sales last year. Data analytics firm Springboard has found a 3.5 per cent year-on-year decline in footfall in December 2017, the largest decrease since March 2013.

An Introduction to Systems Thinking

Founder of The Future Strategy Club and editor of the FSC Mag, Justin Small, introduces Systems Thinking and how the feedback loop is key to developing executable strategies that adapt to the future conditions within which they exist.

 
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Future Thinkers, where the f#@k are you INDEED?

Why are the most talented creative people in the world are making car ads as the Earth burns?

WHAT THE F#@K IS GOING ON?

The three horsemen of macro ux have arrived. Geopolitical, economic and environmental change have coincided beautifully to create what many philosophers of our time have called ‘a major clusterfuck of shit’. Some days it feels like 1939, and others like 2049. A fascist past combined with a dystopian future to create a truly bullshit present.

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THE FOUR PILLARS OF The Employee Experience Imperative.

Culture is at the heart of digital transformation.

Successful digital transformation rests on four pillars: technology, operations, customer experience and culture. The last one is the most challenging to get right.

Implementing a cultural transformation in response to commercial problems or market disruption is difficult because changing culture implies changing people. But an organized and engaged employee experience, or EX, culture can deliver major benefits.

 

Unpackit - Be a Lunch Time Hero

The UK alone produces more than 170m tonnes of waste every year, much of it food packaging. Unpackit is an FSC initiative to cut down the use of food packaging by bringing our own container when getting a lunchtime takeaway, and saving the world a little everyday. https://www.unpackit.uk/

What the F#@K is Strategy‘ Keynote

Founder of The Future Strategy Club and editor of the FSC Mag, Justin Small, presents a keynote on ‘What the F#@K is Strategy‘ , discussing the history of strategy from the 1950s to the present, and doubles down on his belief that strategy without execution is just fluff.