welcome to THE LATEST.
DRIVING TOWARDS A ZERO WASTE PECKHAM LEVELS.
The Future Strategy Club is partnering with Peckham Levels to help them innovate around waste reduction across the whole site. The ambition is big, but Peckham Levels is a unique collaborative community space that always wants to be leading the way - and achieving zero waste is something that fits their philosophy perfectly, and is the right thing to do.
Your Customer is dead.
Issue 1 of the FSC Mag is out end of September. Much like ‘Future Thinkers, Where the F#@k Are You’ (Issue 0), the central theme is about sustainability, but focuses on the behaviour change we need to make to save ourselves, and how innovation from the people in the Creative Industries will help us do that. Plus a lot of funny shit and great articles we think you’ll love, including Calm C*nt Colouring (pictured).
New office in a carpark in peckham.
If the main job of an agency is to be closer to the ground than their clients, we are streets ahead. We have opened our new office in Peckham Levels, a regenerated carpark in the heart of Peckham full of entrepreneurs, makers, artists and designers. We are taking the agency back to basics by opening up the agency space as a creative hub, for everyone to use. As it use to be, and as it will be again.
THE FUTURE OF STRATEGY & THE END OF THE WORLD
Founder of The Future Strategy Club and editor of the FSC Mag, Justin Small, talks about the history of strategy and his awakening to the possibility of the end of world (and what he is trying to do about it). Some very necessary swearing is included in this presentation (and a less than necessary rubbish early morning joke).
Ray RAy loves You.
But not just you, he loves anyone who will give him a tummy rub. The Future Strategy of Dogs, he is the dog to turn cat lovers to the other side, and make grown adults cross a busy street and nearly get run over shouting ‘Oh my god - he is so fluffy!.’ Of course, he has his own instagram obviously.
AR/VR is the next brand frontier.
We have been busy creating a strategic framework for brands to understand who they need to be, plan what they need to do, and execute experiences that drive commercial metrics within this new story world. In our opinion it is the new advertising.