LETTER FROM THE EDITOR.

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Issue 1 is here to have another go at mixing the creative industries, the fun and the end of the world. A tricky task, I must admit, but one that seems to come naturally to us. I’ll have you know that we are not preppers, but it doesn’t take a prepper to see the writing on the wall. So let’s all stop stockpiling Pot Noodles and Krugerrand, and start driving change, as change is gonna come anyway.

If you are ‘into’ innovation, the most exciting area to be playing in right now is sustainability, because large problems like the end of the world have a great amount of purpose to them. And God do some of us need some purpose in the Vacuous Age. On our own, the problems that face us seem so daunting, that we would rather just pretend there is nothing we can do. And it certainly feels that way. So the theme of Issue 1 is exactly that - the idea that as individuals (the mythical singular customer of consumer society), we feel powerless to do anything significant. But we also explore the idea that as one - one group acting as one customer - we are awesomely powerful and can indeed control capitalism itself.

Ultimately, we are capitalism’s customer - we own it, we created it, we choose to support it - and it must service our needs. Capitalism must look after our interests, and not kill us by destroying the biological systems that support us. So if it doesn’t care for us and our communities, we must use our power as the customer to disrupt profits and change it.

Profit disruption is the ultimate power in a market economy, and this power boils down to a very simple action - turning away from products and services that do not benefit us and our communities. Not buying products that are wrapped in single-use plastics because those plastics end up in landfill or the sea, would be a good start. A simple decision which, if made en masse, would scare the shit out of plastic-polluting brands and drive very rapid change.

Profit disruption is the ultimate power in a market economy, and this power boils down to a very simple action - turning away from products and services that do not benefit us and our communities.

How we organise ourselves to make these kinds of momentary environmental decisions en masse, is the question we want to explore.

Interested? Read on to find out more.

Couldn’t give a toss? Read on for a load of great interviews, articles and funny stuff. And then go count the number of Pot Noodles in your cellar again. You’ll need a gun to protect them from the looting hoards btw, ‘cause looting hoards love Pot Noodles. It’s their fave.

Thanks for reading.

Justin Small Editor

 
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Justin SMall - EDITOR

Justin wants to replace the Fat Cat Corporate Agency with a non-profit transparent members club of creative talent and refocus the agency on craft, quaity and care once again. He has launched The Future Strategy Club to do just that.