FSC’s Head of People, Avalyn Kasahara, explores what People teams can learn from the highly developed CX methodologies found in the creative industries. As organisations grapple with how to maintain staff engagement in our bold new hybrid world, a renewed focus on Employee Experience has led to jobs in People gaining more exposure. As the world of work continues to evolve beyond the old norms, so should our approaches to managing, interacting with, and incentivising employees.

Sean Kelleher-Clarke, Head of Programme & Project Management at Nesta, believes the art of problem-solving requires the ability to think outside of what’s directly in front of us. Sometimes we can be too close to a project or issue to see what needs tweaking, which creates bias in our quest for an efficient solution. To find our way to the winning outcome, we have to first set our course by asking the question that isn’t too big or too small, but ‘just right’: the Goldilocks question.

Paul Skinner, best-selling author of The Purpose Upgrade, believes we need more dynamic guiding narratives that make purpose the ultimate renewable resource for enterprise. Conventional approaches to organisational purpose are often static, and find their expression in metaphors such as our ‘north star’. In a more crisis-prone environment, however, we are frequently forced to redefine what success looks like in the first place.

Chris McCarthy, Head of Creative Strategy at Google Zoo, explains how structured collaboration breaks down silos, integrates purpose into teams and delivers outstanding innovative results. Is Collaboration another business-bingo buzzword of the day? Or the key to survival for brands and agencies through times of uncertainty?