WElcome to the EDGE.
The punkish lovechild of Harvard Business Review and Private Eye.
We set out to create an alternative to the rather corporate, stale and pompous creative industry mags already out there through a heady mix of in-depth industry thinking, cynical piss-taking and original funny stuff that we think will make you laugh. There is definitely no science to getting this combination right - but our vision is to create the self-conscious, nerdy anti-establishment and punkish love child of Harvard Business Review and Private Eye - and let it loose on an unsuspecting audience of people we love and respect.
Issue 2 is all about collaboration, in a potentially vain attempt to remind ourselves that we are all one - one household, one street, one town, one company, one country, one world, one humanity. I know it sounds like Facebook hippy tosh with a picture of someone on a beach with their hands up in the air - but it does seem to be the truth - mainly because the opposite is hatred, murder, war, and the destruction of the progress the remoaner liberal snowflake weaklings thought they had achieved over last 50 years (you know, that PC shit like human rights, animal rights, environmental protections and other such idiotic stuff).
For us, Future Thinkers & Doers make the world go round. From Hannibal to Musk, from engineers to designers, from scientists to artists - they all think of a possible future and then do accordingly to get there. They drive future solutions to future problems through awesome creative and strategic talent. The interviews in Issue 2 are all with people that we believe, one way or another, are Future Thinkers & Doers. From the founder of So You Wanna Be In TV - Rioch Edwards-Brown - a diversity recruitment specialist who is helping those who have missed out on formal education get trained and get jobs (and in turn helping Corporates stay competitive), to Gareth Tennant, ex Head of Intelligence in the Royal Marines talking about the parallels around military strategy and commercial strategy, and sharing some amazing insights that all commercial organisations can learn from.
The FSC Mag aims to become the alternative voice of the creative industries. More than anything, through the people we choose to write for the mag, we want to hero the amazing talent around us and shine the light on new ways of thinking and doing. We want to make us better at what we do and make us better at choosing what not to do. But most importantly, we want to help drive our collective talents and energy towards better causes. Towards better problems and better solutions. In Issue 2, from how to collaborate (properly), how to find your own unique creative persona (and give it time to develop), to very practical aspects of running creative sprints from the Head of Google Zoo - we have really pulled out the stops to try help get us all moving in the right direction together (away from the precipice).
the digital gimp.
He sleeps in the boot of his S-Class Jag Shirley, he's a middle-aged trend setter, and he gets very angry when the world gets ahead of him without him noticing (so he does his best not to take his eyes off it). Once a Colossus of the Creative Industries, now not so much. He's looking for redemption in the Lady Grey tea leaves of future innovation, and he is so confident he is on to something that he has just got himself a desk (with lockable storage) at WeWork. He's our very own DG and he is soon to have his own show on Sky Channel 679.
Taking ourselves too seriously should be a crime, so we do our best to take the piss of the sometimes stupid shit that we come up with in our day jobs. The BULLSHIT DEFCON is at level 4, an all time high, and we all need to do our bit to help bring it down to a safe level by partaking in the kind of activities that call out the bullshit artists. Life's too short for bullshit, so let's work together to drive it back up the arses of the bullshitters and keep it up there for good. We have included more games and exercises in Issue 2 to help you de-bullshit your life.
We always loved the FunDay Times, the kid's supplement that came with The Sunday Times. Made us feel grown up and clever. Unfortunately, we are all grown up now, the Funday Times is no more, and The Sunday Times has become a rather dumb kid's newspaper. But from the immature ashes of a kid's supplement rises The Mickey, a light-hearted look at our Creative Industries and the characters that inhabit it. We sprinkle it, like rather sweary fairy dust, across the whole mag and we fully expect the rest of the mag to disappear and for The Mickey to take over (expect the Xmas special very soon). If we are honest, The Mickey is the part of the mag we are most excited about developing. Here's to all the dumb kids that didn't know they were clever until they grew up.
The back page.
Who cares about the back page? We do. In the absence of a shit car, watch or recruitment ad (we don't carry paid advertising), we decided the back page would be as important to us and as unique as the front page. And so we went looking for something or someone to fill it. For this issue, we looked into the future, and we saw nothing but plastic. Plastic, on our current trajectory, is our future. So we commissioned a triptych from urban water-colourist Tom Newman to show our beloved Peckham in 2040, where the Growth At All Costs (GAAC) Corporation has won us over and plastic is celebrated and has become a permanent part of our lives. Yipee - free GAAC plastic head bags for everyone!
So we at The Future Strategy Club are not accused of being all hat and no cattle, we are launching another 'An FSC Thing' social impact initiative with this issue - Ten Green Bottles.
Ten Green Bottles(www.tengreenbottles.org) is a sustainability consultancy that uses the power of local communities to build innovative solutions to waste, in order to accelerate the move to a circular economy. Ten Green Bottles believes in the power of communities and consumers to affect change nationally, and wants to harness local strength to make a global difference, and begin the journey to more sustainable business models.