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A natural state of Entropy
The movement from stable to unstable, from disruptor to disrupted, from top dog to sick as a dog - is as natural as the coming of the seasons. The only way to deal with it is to move with it and be in a state of continuous change yourself. That’s where The Future Strategy Club comes in - using a curated members network of the best disruption advisers and specialists, we partner with the top dogs to help them drive out the brittleness in their culture, operations and technology, to become as fluid as possible, and withstand the winds of change when they come. And come they will.
FSC Free BAll is ALive.
We find movement frees the mind up for some proper disruptive ideation - and basketball seems to fit the burst & chunking nature of thinking under pressure. So we run FreeBall sessions for our clients and ourselves in order to get those stodgy minds moving, and get them out of the confined space of the office. Come try it, we think you’ll love it - and if you don’t, you’ll at least get a bit of free sweat on.
Your Customer is dead.
Issue 1 of the FSC Mag is out in October. Much like ‘Future Thinkers, Where the F#@k Are You’ (Issue 0), the central theme is about sustainability, but focuses on the behaviour change we need to make to save ourselves, and how innovation from the people in the Creative Industries will help us do that. Plus a lot of funny shit and great articles we think you’ll love, including Calm C#@t Colouring (pictured).
New office in a car park in peckham.
If the main job of an agency is to be closer to the ground than their clients, The Future Strategy Club is streets ahead. We have opened our new club in Peckham Levels, a regenerated carpark in the heart of Peckham full of entrepreneurs, makers, artists and designers. We are taking the agency back to basics by opening up the club space as a creative hub, for everyone to use. As it use to be, and as it will be again.
DRIVING TOWARDS A ZERO WASTE PECKHAM LEVELS.
The Future Strategy Club is partnering with Peckham Levels to help them innovate around waste reduction across the whole site. The ambition is big, but Peckham Levels is a unique collaborative community space that always wants to be leading the way - and achieving zero waste is something that fits their philosophy perfectly, and is the right thing to do.
The Future of Strategy & The End of the World.
Founder of The Future Strategy Club and editor of the FSC Mag, Justin Small, talks about the history of strategy and his awakening to the possibility of the end of world (and what he is trying to do about it). Some very necessary swearing is included in this presentation (and a less than necessary rubbish early morning joke).
Ray RAy loves You.
But not just you, he loves anyone who will give him a tummy rub. The Future Strategy of Dogs, he is the dog to turn cat lovers to the other side, and make grown adults cross a busy street and nearly get run over shouting ‘Oh my god - he is so fluffy!.’ Of course, he has his own instagram obviously.
AR/VR is the next brand frontier.
We have been busy creating a strategic framework for brands to understand who they need to be, plan what they need to do, and execute experiences that drive commercial metrics within this new story world. In our opinion it is the new advertising.